Our Services
Our research approach is grounded in our extensive experience in advising political campaigns and government leaders. Our clients do not have use for research unless it yields actionable results, particularly for messaging and story. They demand results that are more than technically accurate; they hire us to equip them with specific message frames, proof points, and target audiences, so they can win policy arguments - and votes.
Public Opinion Research
Our surveys go beyond tracking current opinion: We test strategic stories, messages, policy initiatives, and political options to determine how leaders can move public opinion. We identify major themes and link findings from related questions, showing where public attitudes are consistent, as well as where there may be tensions within the public’s thinking.
Predictive Seat Modelling
Using multilevel regression with poststratification (MRP) surveys, we can tell you exactly what seats are competitive, winnable, and necessary to achieve your goals. In addition to that, we segment voters in key constituencies so that you know who you should be talking to.
Focus Groups
Focus groups are your best opportunity to listen to voters in their words, allowing us to see in real time how voters process new information and even change views. Our team has literally written the manual on how to hold focus groups – in any environment and in any language – that provide answers to campaign’s most pressing questions.
Campaign networks
Mandate is part of a large international network of experts from all disciplines of campaign implementation. This allows us to translate our research findings into concrete action, helping to develop messages and implement plans of action, from social media to organizing and paid advertising.
Content testing
Content production for social media or advertising is time-consuming and costly. Effectively testing these assets ensures that they work and are worth spending money on. We merge content testing with representative surveys so that clients know more than just what performs best online, but also what actually moves opinions and votes.
Narrative research
With the help of AI-moderated mass interviews, we leverage the potential of hundreds of focus groups with the quantitative power of a survey to determine the story that drives an issue. We define the villains and heroes and give them a mission that speaks to the audience’s lived reality.
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